Problem: Among fierce competition in the frozen pizza market, Bagel Bites needed a way to stand out from other bite-sized shareables when it came to party platters. 

​

Insight: Polar opposite personalities can still strike a bond over a familiar snack.

​

Solution: There's a reason finger food is great for parties. It makes for movement and mingling. A British werewolf. An alien from Vegas. A garlic-eating vampire. Even the least relatable characters can get the incidental benefit of serving Bagel Bites at small gatherings; forming new relationships over a shared eating experience. One way to get people to talk about a brand is to get people talking over it.

​

​