Problem: Enterprise Bank's customer base was dwindling in rural towns, and big banking's digital infrastrucure and reach continue to draw business away from regional banks. They didn't want to compete with the big banks, they wanted to differentiate themselves from the other regional banks. They needed a campaign that solidified their approach to not only banking, but people.

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Insight: Height. Age. Even IQ. There are plenty of numbers the world uses to describe us. But it's the numbers that matter most that truly define us.

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Solution: Flip an age-old cliché on its head while leaning in to the consumers life, milestones, and accomplishments.